Global Practice 2; Service designer Holly Mahoney


Holly May Mahoney
is service design strategist who is currently working as a teaching fellow in Stanford
Holly often calls service design as ‘system design’
– Barclays public bike service%ec%8a%a4%ed%81%ac%eb%a6%b0%ec%83%b7-2016-11-29-%ec%98%a4%ed%9b%84-7-44-35
 She studied graphic design BA in Falmouth and she made a project of explaining/convincing her mother what she was studying for three years.
She worked on a service design project covering transport , education, healthcare and digital technology such as
– Computer game to engage in mental health  (mental health charity)
– Prepare to care project with NHS
– Fearless Learning Project
While doing MA Service design in RCA, she discovered more interest in designing for social impact. After having diverse practice both private and public, Holly joined the Helen Hamlyn Centre for Design in October 2015, working within the Age and Ablility Research Lab. (HHC has three different research lab; Age & Ablility, Work & City and Healthcare)
– Project with Stannah(stairlift)
– Makerversity (@Somerset house) / Konnektis
design thinking 사람들이 이 스킬을 팔고, 가르치지만 designerly 생각을 늘 하지만 이 개념에 대해서 생각/ napkin-full.jpg
d.manifesto in a napkin


BOOK : Creative confidence by Tom Kelley & David Kellem
tackle complex problems
applying design to teaching design! How should design be actually taught! woah
<Stanford design process>
dschool process.jpg
“At the, we learn by doing.”


“Users use, consumers consume, people live.”

Advice for MA students 🙂
  1. Discovery -> definition
  2. Use post it notes! — It makes you think about your idea and make it into short words.
  3. Be positive, Think positive
    —‘YES, and~’ rather than using the word ‘But’
    —Problem statement can be flipped into Opportunity statement!
  4. The power of ‘we’
    — See the difference of result between ‘How can I/WE’
How can I stop leaping straight away to conclusion while I am still defining and analysing?
Idea fridge – put all your idea in your fridge.
Flip side is to do a quick paper prototype! It’s not a bad thing.

Brief 2: Intersection


[what design can do] conference

The starting point is asking questions!

A. Responding to need; change, good, belief,

“Design for the public good implies that there is another kind of design for the public bad, usually meaning design for corporations. We live in one World. It all matters.”
– Paula Scher


Massive Change

Park(ing) – from the film ‘Urbanized’
Reclamation project started in San Francisco in 05′ as a Guerrilla art project who converted a single metered parking space into a public space.
Q – Who was response of that?

if we think ourselves as a ‘Design thinker’, the result could be anything. Problem solving

Depaul – another side to the story. Challenge preconceptions about homelessness.

Global warming – Ice cubes with a message / engage other audience to think about it more

B. Defining a need; audience, empathy, capturing essence, research

“From designers we ask for a designers world that has meaning beyond the resolution of purely functional needs, one that has poetry, communicates subtly something that makes sense,~~

you are equipped with visual, poetic, creative thinking skills – bryan

Core Process;
double diamond

교육, 노인, 삶의 질, 변사,

Module overview;

  • develop a design interface in response to an identified need
  • gain an understanding of contemporary user entered design principles and design mothodologies
  • reflect on the theories and constructs of the behavioural ~