A point of view is the filter through which story is told

your point of view can have any ‘tone’. You need to have a tone of voice. reflecting on your role,

  • Criticality
  • Reframing
  • Redefinition

Curation VS Collection

It is not only a bout giving an opinion on something. It’s about

Simpson book(정식 이름. 이미지. 무엇인지) is an example of reframing. More than just a collection, curation is taking things and critically


reframing them, redefining them.


40 Days of Dating / Jessica Walsh + Timothy Goodman 프로젝트 설명.

openly subjective. Their tone is protagonist. They used ‘dating’ to reframe and redefine putting a critical framework

Unread Messages  / Six Thirty


Architecture of Dogs / Kenya Hara, Re-design


우리의 일상은 디자인으로 뒤덮혀있다.

Panasonic remote control

How do you get sense of what you are drinking: juice project.


The Happy Show / Stephan Sagmeister 

TED Talk by Sagmeister

spent 6 years on happiness


Alexander Chen from Google Creative Lab

Why do we curate and write?

Critical Theory

  • Peer-reviewed journal articles
  • Critical texts (books / book chapters)
  • Conference proceedings

Bibliographies from exiting texts
Conclusions from existing texts (areas for further research)




The New Tradition Collection: Studio Boo reimagines the Christmas cracker

_’The New Tradition Collection’:http://www.itsnicethat.com/bombaysapphire by Bombay Sapphire has seen invited designers and artists reinterpret familiar tropes of the festive season. From the Christmas Tree to the party popper, each new design provides a twist on ideas and objects that are familiar around the world. It’s Nice That will be previewing the creations in the weeks leading up to Christmas that will culminate in a special New Years Eve showpiece designed by Bompas and Parr._

Source: The New Tradition Collection: Studio Boo reimagines the Christmas cracker

What If Humans Had Eagle Vision?


Eagle vision would mean 20/4 resolution, built-in magnifying glasses, and the ability to perceive an inconceivable array of colors.


<On top of sharp focus and a central magnifier, eagles, like all birds, also have superior color vision. They see colors as more vivid than we do, can discriminate between more shades, and can also see ultraviolet light — an ability that evolved to help them detect the UV-reflecting urine trails of small prey. But there’s no way to know what these extra colors, including ultraviolet, look like. “Suppose you wanted to describe the color of a tomato to someone who was born blind. You couldn’t do it. We can’t even guess what they’re subjective sensation of ultraviolet light is,” Hodos said. [Red-Green & Blue-Yellow: The Stunning Colors You Can’t See]>




Source: What If Humans Had Eagle Vision?

Brief Ideas: Mental Health in South Korea


We visited Foyer Federation on 24th November 2016. The Foyer Federation is xxxx. In teams we discussed issues around mental health in young people, and how that relates to homelessness. Listening to young people speak up about their experiences facing stigma and issues around the lack of support UK NHS really opened my eyes.

From a personal perspective the concept mental health was unfamiliar to me. Coming from a Korean background I believed mental health something that should be discussed and dealt with in private as topic is considered taboo.  The session helped me to to reflect on my Korean background and examine how Korean society deals with mental health.



According to a report by Korean NeuroPsychiatric Association, three out of 10 adults experience mental health problems more than once throughout their lifetime. While 27.6% of Koreans experience mental illnesses such as depression, anxiety disorder, alcohol use disorder, and nicotine use disorder more than once in their lifetime, only 15% of them are treated or counselled at any one time. This means that 85% of the Korean population is suffering from mental health issues without without any treatment or assistance. In an even more shocking statistic 80% of untreated people do not even know they have mental health problems.

Another issues is that Korea’s suicide rate has been the highest in the FULL NAME (OECD) for decades. The OECD makes a clear link between suicide and mental health issues in South Korea.
“Suicide is often used as a proxy indicator of the mental health status of a population. It can play an important role in better understanding the weaknesses of the mental health system, in particular surrounding access to services and combating stigma. While care should be taken in drawing too many inferences from suicide rates, Korea’s very high suicide rate should be seen as a call for action around mental ill-health.”                                  – Making mental health count by OECD, 2014

While this the social taboo of mental health is changing slowly, with various TV series and celebrities tackling issues of mental health, the overwhelming inclination is for Koreans to just ‘deal with’ their with mental health problems and ‘get over it’.

With the Korean mental health perception still in its infancy, it is critical to challenge the negligent state that comes from ingrained misbeliefs of mental health care in South Korea.


Project Outline

How might I challenge the ingrained prejudices on mental health in South Korea?

How might I help Koreans shift their attitudes and strong taboos surrounding mental health?

How might I help Koreans embrace different views on mental health?




  1. Menboong Amenities: Embrace the value of your mental.

Menboong is short for ‘mental boonggwe’ which is a combination of ‘mental’ and the Korean word for ‘breakdown’ or ‘collapse’. ‘Menboong’ is simply used during those moments when you feel like you’ve ‘lost your mind’, are left in surprise, or things that are hard to cope with. People use the word to describe their ‘mental collapse’ readily, but always with a sense of irony. However, people avoid discussing their real mental health issues.

The role of menboong project is to motivate people who use this word a lot without any awareness of their mental health. It is targeted at young people especially those who use this word often, and advises them to pay more attention to the mental health of themselves and others.

Messages to be delivered

  • You don’t have bear it alone
  • Do not tell others to get over/ignore it.
  • Mental health is everyone’s business/issue.
  • Mental health is diagnosable.
  • Mental health is not something you just “get over”


  1. Using fitness fever Irony to shift the attitude of mental health care:
    “I go to Mental Health Club”

Since there has always been more emphasis placed on academics than athletics, outdoor sports are not a common thing in Korean society. But as ‘well-being’ emerged as a new lifestyle trend, people are putting more emphasis on physical health. In recent times there has been a ‘fitness fever’, therefore PT(personal training) gyms have become a cultural trend. People sweating in fitness centre in the late hours after work can found all over South Korea.

In Korean, it is more general to call Fitness centre as ‘health club’ and it varies in different kinds e.g. 1:1 training gym, cross-fit gym, Pilates and etc. So why not offer a mental health club? The aim is to point out the ironic gap between physical and mental health and to challenge the social stigma on mental health.


>>> Compare going to psychiatrist/counsellor as going to gym working out.



Rebranding mental health

Mental health is cool.



  1. palette your colour.

Check his exhibition

Inspiration board. <Invisible land of love>
Ahn routes us to a journey to the ‘land of love’ by revealing ‘invisible’ thoughts that were hidden behind overflowing images and sensory stimulation around us and calling out the names of things we have lost.
As Ahn comments that “this project will be full of blanks ought to be filled by the viewers.” it challenges them to return a response to the artist’s questions. This exhibition is not a complete work, but rather an open process transformed over viewer participation. In the contradictory act of creating an ‘arena’ by ‘vacating the exhibition hall’, viewers become active force not passive spectators establishing an ‘invisible’ symbol of bond and community.




Global Practice 2; Service designer Holly Mahoney


Holly May Mahoney
is service design strategist who is currently working as a teaching fellow in Stanford d.school.
Holly often calls service design as ‘system design’
– For.eg Barclays public bike service%ec%8a%a4%ed%81%ac%eb%a6%b0%ec%83%b7-2016-11-29-%ec%98%a4%ed%9b%84-7-44-35
 She studied graphic design BA in Falmouth and she made a project of explaining/convincing her mother what she was studying for three years.
She worked on a service design project covering transport , education, healthcare and digital technology such as
– Computer game to engage in mental health  (mental health charity)
– Prepare to care project with NHS
– Fearless Learning Project
While doing MA Service design in RCA, she discovered more interest in designing for social impact. After having diverse practice both private and public, Holly joined the Helen Hamlyn Centre for Design in October 2015, working within the Age and Ablility Research Lab. (HHC has three different research lab; Age & Ablility, Work & City and Healthcare)
– Project with Stannah(stairlift)
– Makerversity (@Somerset house) / Konnektis
design thinking 사람들이 이 스킬을 팔고, 가르치지만 designerly 생각을 늘 하지만 이 개념에 대해서 생각/
d.school napkin-full.jpg
d.manifesto in a napkin


BOOK : Creative confidence by Tom Kelley & David Kellem
tackle complex problems
applying design to teaching design! How should design be actually taught! woah
<Stanford d.school design process>
dschool process.jpg
“At the d.school, we learn by doing.”


“Users use, consumers consume, people live.”

Advice for MA students 🙂
  1. Discovery -> definition
  2. Use post it notes! — It makes you think about your idea and make it into short words.
  3. Be positive, Think positive
    —‘YES, and~’ rather than using the word ‘But’
    —Problem statement can be flipped into Opportunity statement!
  4. The power of ‘we’
    — See the difference of result between ‘How can I/WE’
How can I stop leaping straight away to conclusion while I am still defining and analysing?
Idea fridge – put all your idea in your fridge.
Flip side is to do a quick paper prototype! It’s not a bad thing.

Global Practice 1; AKQA


Invest for the possibility of success, not the guarantee!

Ian Wharton (Group Creative director)

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AKQA is an ideas and innovation company.
We exist to create the future with our clients.

Working Process used in AKQA
  1. Hardcore research – Reading journal, re-journal it.
  2. Go out and speak to people (physical, digital)
  3. Pretend! Put yourself in the world of that scenario you are working on. Act it out.
  4. Prototype quickly. Jamie Oliver app was prototyped on paper


Wharton gave an example of working with a client from an airport. He said, “When customer asks for a mobile app, what client asked might not be the relevant solution. What they really need was a new signage of a way finding.”
This is the one of the reason why they never used focus group. Customers/clients actually don’t know what they exactly in need of.
He said “Our goal is to create things that are worthy for the investment of people’s time.” 

“Working for clients is charging for people’s time”

Some inspiring thoughts from Wharton
  • Don’t just assume that you know about it.
  • Ask if this would this make their(customer’s) life better.
  • Never leap to a conclusion before you know what the problem is.
  • Stay Simple. Don’t over engine because life is super complex already.

Advice for MA students 🙂
  1. We are expected to create a certainty. But that is entirely wrong.
    –>  Invest for the possibility of success, not the guarantee!
  2.  Unfortunately what world expect you all is to be multidisciplinary of everything.
     If you are born as a designer, don’t assume that you can’t write.
  3. Allow yourself a room to f*** up. Dare to fail. Failure is never fun!
    Allow yourself to write a crap sentence… and nail it.
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